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marketing mix

the variables, such as price, promotion, and service, managed by an organization to influence demand for a product or service
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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the elements of marketing that can be used by a company to influence consumers to purchase goods or services's 21st Century Lexicon
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