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British Dictionary definitions for marketing research

marketing research

market research

noun
  1. the study of influences upon customer and consumer behaviour and the analysis of market characteristics and trends
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012