masstige

[ ma-steezh, ‐steej ]

adjective
  1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers: This five-dollar bottle of hand cream is aimed at the masstige market.

noun
  1. the perception of exclusivity and stylishness in goods that are affordable: Many teenagers are drawn to masstige.

Origin of masstige

1

Words Nearby masstige

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British Dictionary definitions for masstige

masstige

/ (mæˈstiːʒ) /


noun
  1. the impression of exclusivity in goods that are affordable for many people

adjective
  1. (of goods) produced by a luxury brand but intended for the mass market

Origin of masstige

1
C21: from mass (market) + (pres) tige

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012