- noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers: This five-dollar bottle of hand cream is aimed at the masstige market.
- the perception of exclusivity and stylishness in goods that are affordable: Many teenagers are drawn to masstige.
Origin of masstige
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- the impression of exclusivity in goods that are affordable for many people
- (of goods) produced by a luxury brand but intended for the mass market
C21: from mass (market) + (pres) tige
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012