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masstige

[ma-steezh, ‐steej]
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adjective
  1. noting or pertaining to goods that are perceived to have prestige or high style but are affordable for a wide range of customers: This five-dollar bottle of hand cream is aimed at the masstige market.
noun
  1. the perception of exclusivity and stylishness in goods that are affordable: Many teenagers are drawn to masstige.

Origin of masstige

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
British Dictionary definitions for masstige

masstige

noun
  1. the impression of exclusivity in goods that are affordable for many people
adjective
  1. (of goods) produced by a luxury brand but intended for the mass market

Word Origin

C21: from mass (market) + (pres) tige
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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