merchandising

[ mur-chuhn-dahy-zing ]

noun

1. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc.

merchandising

/ ˈmɜːtʃənˌdaɪzɪŋ /

noun

1. the selection and display of goods in a retail outlet
2. commercial goods, esp ones issued to exploit the popularity of a pop group, sporting event, etc

Word History and Origins

Origin of merchandising¹

Middle English word dating back to 1350–1400; merchandise, -ing ¹

Example Sentences

A veteran of the sports and esports merchandising industry, Romer works with some of the most well-known esports organizations in addition to his work with Immortals, including Astralis, G2 and Complexity Gaming.

From Digiday

In addition to merchandising, localization allows teams to directly and organically connect fans with their brand partners.

From Digiday

Cheryl Sigmon, vice president of merchandising and product development for furniture manufacturer Bradington-Young, says her company stocks bottles of touch-up colors for its own line, as well as leather cleaning and protection kits.

From Washington Post

We also have incredible merchandising flexibility with our web site — we can quickly test new kits, offers, and messaging.

From Digiday

Chay Costello, associate director of merchandising at the MoMA Design Store, has been working on this collection for several years.

From Quartz

Nyan Cat inspired merchandising and commercials as well, making memes more “mainstream,” he said.

From The Daily Beast

But Kardashian, a savvy trend sniffer in reality television, fashion, and self-merchandising, was apparently the last to know.

From The Daily Beast

“No, not at all,” says her daughter, Nicole, a student at the New York fashion-merchandising school LIM College.

From The Daily Beast

Allen Barra on how the Broncos quarterback decisions have one thing in mind: merchandising.

From The Daily Beast

His latest tour is one of the most successful of the year, with 630,000 tickets sold and $1.8 million in merchandising alone.

From The Daily Beast

The greatest number of persons in retail trade work in the food trades and in general merchandising.

From Project Gutenberg

He then sold his store and returned to Oregon, going first to Riddle, where he engaged in merchandising for seven years.

From Project Gutenberg

In early life the father was engaged in merchandising and in later years became identified with the insurance business.

From Project Gutenberg

He thus continued active in merchandising in Dayton until 1880, when he sold out.

From Project Gutenberg

Practical co-operation between wholesaler and retailer is one of the most important factors in coffee merchandising.

From Project Gutenberg

Related Words

• economic
• financial
• monetary
• profit-making
• profitable
• wholesale