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mindshare

/ˈmaɪndˌʃɛə/
noun
1.
the level of awareness in the minds of consumers that a particular product commands
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for mindshare
noun

a refined distillate of petroleum used as a paint thinner; also called white spirits

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