And now that Instagram is finally attempting to monetize those eyeballs, it is seeing serious blowback from its users.
Everyone else could monetize their 2008 experience except the man most loyal to the president.
A central element in the movie, more or less accurate, is that Saverin wanted to "monetize" Thefacebook quickly.
In the meantime, once it goes public, it will face larger pressures to monetize all those tweets and ramp up advertising.
The idea behind the effort is to monetize YouTube by positioning it as a competitor to Netflix for streaming Hollywood movies.