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motivation research

or motivational research

the application of the knowledge and techniques of the social sciences, especially psychology and sociology, to understanding consumer attitudes and behavior: used as a guide in advertising and marketing.
Origin of motivation research
1950-55 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2016.
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Examples from the Web for motivational research
Historical Examples
  • Fancy packaging designed by some of the most competent commercial artists and motivational research men in the country.

    Subversive Dallas McCord Reynolds
British Dictionary definitions for motivational research

motivational research

the application of psychology to the study of consumer behaviour, esp the planning of advertising and sales campaigns Also called motivation research
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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