The Nerd Pride movement, modeled on the Gay Pride movement, was started at MIT by Professors Gerald Sussman and Hal Abelson. Nerd pride paraphernalia includes baseball hats, buttons and - of course - pocket protectors.
"My idea is to present an image to children that it is good to be intellectual, and not to care about the peer pressures to be anti-intellectual. I want every child to turn into a nerd - where that means someone who prefers studying and learning to competing for social dominance".
-- Gerald Sussman, quoted by Katie Hafner, "New York Times", 1994-08-29.