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assertive

[uh-sur-tiv]
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adjective
  1. confidently aggressive or self-assured; positive: aggressive; dogmatic: He is too assertive as a salesman.
  2. having a distinctive or pronounced taste or aroma.
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Origin of assertive

First recorded in 1555–65; assert + -ive
Related formsas·ser·tive·ly, adverbas·ser·tive·ness, nounnon·as·ser·tive, adjectivenon·as·ser·tive·ly, adverbnon·as·ser·tive·ness, nouno·ver·as·ser·tive, adjectiveo·ver·as·ser·tive·ly, adverbo·ver·as·ser·tive·ness, nounpseu·do·as·ser·tive, adjectivepseu·do·as·ser·tive·ly, adverbun·as·ser·tive, adjectiveun·as·ser·tive·ly, adverbun·as·ser·tive·ness, noun

Synonyms

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1. forceful, decisive, forward.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for non-assertive

assertive

adjective
  1. confident and direct in claiming one's rights or putting forward one's views
  2. given to making assertions or bold demands; dogmatic or aggressive
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Derived Formsassertively, adverbassertiveness, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for non-assertive

assertive

adj.

1560s, "declaratory, positive, full of assertion," from assert + -ive. Meaning "insisting on one's rights" is short for self-assertive (1865).

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Online Etymology Dictionary, © 2010 Douglas Harper