Apparently, much of the early confrontation was nonthreatening.
And the nonthreatening names on the labels like “Mr. Smiley” and “Scooby Snax” do nothing to scare off potential consumers.
He had a reputation for inserting himself into meetings, but because of his nonthreatening demeanor, nobody objected.
Keep in mind that “a pregnant pause is a very useful, nonthreatening technique.”