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O2O

or O-to-O, o2o, o-to-o

[oh-too-oh] /ˈoʊ tuˈoʊ/
1.
online-to-offline (denoting business transactions in which the consumer finds and pays for a product or service online but receives it at the store or other business).
2.
offline-to-online (denoting business transactions in which the consumer finds and receives a product or service at a store or other business but pays for it online, as with a smartphone).
Origin of O2O
patterned on B2B, B2C
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2016.
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