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on-message

[on-mes-ij, awn‐] /ˈɒnˈmɛs ɪdʒ, ˈɔn‐/
adjective
1.
focused on the central theme or official message of a political, business, or other organization:
The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
Compare off-message.
Origin of on-message
1995-2000
First recorded in 1995-2000; on + message
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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British Dictionary definitions for on message

on message

adjective
1.
(on-message when prenominal) adhering to or reflecting the official line of a political party, government, or other organization
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Contemporary definitions for on message
adjective

unique; pertaining to a singular example

Examples

They broke the mold when they made her; she is one of a kind.

Word Origin

1954

Usage Note

also used as a noun

noun

the study of names or naming; also, a branch of semantics concerned with related words and their meanings

Word Origin

Greek onoma 'name'

Dictionary.com's 21st Century Lexicon
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