- focused on the central theme or official message of a political, business, or other organization: The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
Origin of on-message
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for on-message
Images from Florida show plenty of standard, pre-printed, red-white-and-blue campaign posters, on-message in every way.Occupy the RNC? What’s Behind Tampa’s Homemade Signs
August 30, 2012
Had the Tea Party finally transformed itself into a more organized and on-message operation?Revolt Inside the Tea Party
July 20, 2010