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on-message

[on-mes-ij, awn‐] /ˈɒnˈmɛs ɪdʒ, ˈɔn‐/
adjective
1.
focused on the central theme or official message of a political, business, or other organization:
The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.
Compare off-message.
Origin of on-message
1995-2000
First recorded in 1995-2000; on + message
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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adjective, adverb
adverb
Word Origin

colloquial politics

Dictionary.com's 21st Century Lexicon
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