on-message

[ on-mes-ij, awn‐ ]

adjective

1. focused on the central theme or official message of a political, business, or other organization:

   The candidate's promises are on-message and echo the party platform. Your company’s ads should be entertaining and on-message.

on message

adjective

1. on-message when prenominal adhering to or reflecting the official line of a political party, government, or other organization

Word History and Origins

Origin of on-message¹

First recorded in 1995–2000; on ( def ) + message ( def )

Example Sentences

Images from Florida show plenty of standard, pre-printed, red-white-and-blue campaign posters, on-message in every way.

From The Daily Beast

Had the Tea Party finally transformed itself into a more organized and on-message operation?

From The Daily Beast

Where she is relentlessly on-message, he says whatever he wants.

From The Daily Beast