a very inexpensive or free publication, usu. a newspaper; also, the organization which prints such a publication
In the 19th century, it was the proliferation of the penny press and today it has a lot to do with the ubiquity of mobile devices.
The products that once were a metaphor for the democratization of information— remember the penny press?
The penny press has not convinced them that popularity is immortality; they recognize popularity as merely glory paid in pennies.
The penny press, by way of doing honour to their new ruler, boldly fixed the numbers at 40,000—that was their bit of Buncombe.