People is usually followed by a plural verb and referred to by a plural pronoun: People are always looking for a bargain. The people have made their choice. The possessive is formed regularly, with the apostrophe before the -s: people's desire for a bargain; the people's choice. When people means “the entire body of persons who constitute a community or other group by virtue of a common culture, history, etc.,” it is used as a singular, with the plural peoples : This people shares characteristics with certain inhabitants of central Asia. The aboriginal peoples of the Western Hemisphere speak many different languages. The formation of the possessive is regular; the singular is people's and the plural is peoples '.
At one time, some usage guides maintained that people could not be preceded by a number, as in Fewer than 30 people showed up. This use is now unquestionably standard in all contexts.

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