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Synonyms

personalize

American  
[pur-suh-nl-ahyz] / ˈpɜr sə nlˌaɪz /
especially British, personalise

verb (used with object)

personalizes, present (3rd person singular) personalized, past participle, past personalizing present participle
  1. to have marked with one's initials, name, or monogram.

    to personalize stationery.

  2. to make personal, as by applying a general statement to oneself.

  3. to ascribe personal qualities to; personify.

  4. to design or tailor to meet an individual's specifications, needs, or preferences.

    a personalized search engine;

    personalized learning.


personalize British  
/ ˈpɜːsənəˌlaɪz /

verb

  1. to endow with personal or individual qualities or characteristics

  2. to mark (stationery, clothing, etc) with a person's initials, name, etc

  3. to take (a remark, etc) personally

  4. another word for personify

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Derived Forms

Etymology

Origin of personalize

First recorded in 1720–30; personal + -ize

Explanation

To personalize is to design something (or change it) so it's distinctly suited for one specific individual. You can personalize your locker by taping up family photos, or personalize your water bottle by writing your name on it in permanent marker. The verb personalize is often used to mean "make to meet your specific requirements," so a hotel might personalize your visit by leaving a note with chocolates on your pillow, or a barista might personalize your latte with a design on top that's specially made for you. You can also personalize things by putting a person's name or initials on them: "I bought letter patches so we can personalize our backpacks."

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

"We and others have developed technology that could be used to both personalize and deliver this intervention in a clinical setting using mobile sensors, like smartphone video and a 'smart shoe'," Uhlrich said.

From Science Daily • May 22, 2026

“By stripping out the ability to personalize or target them, you’re not really saving discounts at all,” Drew Ambrogi, a policy manager at Chamber of Progress, said in an interview with Salon.

From Salon • May 18, 2026

Harley calls it “the ultimate blank canvas for self-expression,” meaning riders will be encouraged to personalize it with parts and accessories, a major profit center for dealers.

From The Wall Street Journal • May 5, 2026

Target-date retirement funds are a reasonable default, Bogardus said, but they “can also cause investors to miss opportunities to personalize their strategy around their specific income needs as retirement approaches.”

From MarketWatch • Apr. 30, 2026

Because we so profoundly personalize success, we miss opportunities to lift others onto the top rung.

From "Outliers" by Malcolm Gladwell

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