ISIS put a lot of pre-planning into the social media arm of this offensive, and the effort paid off.
1670s as a technical term in perspective drawing; 1706 as "drawing, sketch, or diagram of any object," from French plan "ground plan, map," literally "plane surface" (mid-16c.), from Latin planum "level or flat surface," noun use of adjective planus "level, flat" (see plane (n.1)). The notion is of "a drawing on a flat surface." Meaning "scheme of action, design" is first recorded 1706, possibly influenced by French planter "to plant," from Italian planta "ground plan."