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press kit

noun
1.
a packet of promotional materials, as background information, photographs, or samples, for distribution to the press, as at a press conference.
Origin of press kit
1965-1970
First recorded in 1965-70
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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British Dictionary definitions for press kit

press kit

noun
1.
a set of documents, usually containing useful facts and figures, given to journalists by a company prior to a product release, news conference, etc
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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8
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