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prime time

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noun Radio and Television.
  1. the hours, generally between 8 and 11 p.m., usually having the largest audience of the day.

Origin of prime time

First recorded in 1955–60
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

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British Dictionary definitions for prime time

prime time

noun
  1. the peak viewing time on television, for which advertising rates are the highest
adjective primetime
  1. occurring during or designed for prime timea primetime drama
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012