private label

noun

1. the label of a product, or the product itself, sold under the name of a wholesaler or retailer, by special arrangement with the manufacturer or producer.

Example Sentences

Dormae Sleep Products, a 70-year-old mattress manufacturer based in Texas, found a way into the direct-to-consumer market with its own bed-in-a-box brand by creating a private label brand from scratch.

From Digiday

Snac Tac Masala Instant Noodles is one of the several products that Ambani’s Reliance Retail has launched as part of its private label.

From Quartz

We found that the their private label items, as you would suspect, had higher margins than the third party items.

From Search Engine Land

So it’s easy to imagine a situation where a shopper may be more likely to just buy the store’s private label brand to get a good price in a category rather than visit a second store.

From Fortune

Brands that already have massive market share like Coke generally won't supply private label.

From The Daily Beast