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British Dictionary definitions for product life cycle

product life cycle

noun
  1. marketing the four stages (introduction, growth, maturity, and decline) into one of which the sales of a product fall during its market life
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Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012