- of, relating to, or involving the promotion of a product, event, etc.; promotional.
- to promote(def 5).
Origin of promo
1960–65; by shortening; cf. -o
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
Examples from the Web for promo
Promo shots for Dee Dee King, taken by famed rock photographer Bob Gruen, are also on display at the Storefront Gallery.‘All Good Cretins Go to Heaven’: Dee Dee Ramone’s Twisted Punk Paintings
December 15, 2014
The promo featured several stunning women in their underwear.Ashton Kutcher’s History of Idiocy: Ubergate, Brownface, Joe Paterno, and More
November 20, 2014
Such has been the plight thus far of Anne Hathaway on the Interstellar promo tour.Do We Still Hate Anne Hathaway?
November 5, 2014
The promo tour for Guardians of the Galaxy has been one massive, doofy charm offensive from Pratt.Guardians of the Galaxy’s Chris Pratt Is the Everydude Superhero
August 1, 2014
Once on the ground, rent a car or book an Uber and make sure to use the festival's promo code available on their website.America’s Best Summer Food Festivals
July 5, 2014
- informalsomething that is used to promote a product,
- (as modifier)a promo video
C20: shortened from promotion
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
Word Origin and History for promo
1958 (in "Billboard" headlines), shortening of promotion in the sense "advertising, publicity."
Online Etymology Dictionary, © 2010 Douglas Harper