rate card

noun

1. a list showing the rates charged by a magazine, newspaper, radio or television station, etc., for various types of advertising.

Word History and Origins

Origin of rate card¹

An Americanism dating back to 1900–05

Example Sentences

It had a particular focus on programmatic advertising, although the participants learned how to set CPMs and create rate cards for direct-sold campaigns as well.

From Digiday

Prices on TV networks’ rate cards are up 30% year over year, Geving said.

From Digiday

It requires an arithmetical head for that: a first-rate card-player is a financier spoilt.

From Project Gutenberg

The law says that the rate card shall be on the door of a hotel, but it does not say that it shall be in Lithuanian.

From Project Gutenberg

The last column on the rate card is reserved for this purpose.

From Project Gutenberg