rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

The Danish drugmaker is shortening its name to Novo, but it will take more than a lean rebrand to win back Wall Street.

From Barron's ● Sep. 14, 2026

Chief executive Mike Doustdar told Denmark's TV2 television the rebrand was part of an effort to "reinvent the company".

From Barron's ● Sep. 14, 2026

Still, Match said efforts to turnaround Tinder with improved recommendation algorithms, an increased focus on trust and safety, new features and a rebrand are leading to improvement for some metrics like daily active users.

From The Wall Street Journal ● Aug. 4, 2026

“I thought Infinity Vision was going to be a rebrand of premium theaters as a marketing gimmick since Disney can’t have any Imax screens,” Haeffele said.

From MarketWatch ● Aug. 3, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman