rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

The two issues combined well to give reason to a rebrand.

From Slate ● Oct. 28, 2026

“The critics weren’t wrong, but at the same time, I do think a rebrand was necessary,” Avi Greengart, a technology analyst at Techsponential, told me.

From Slate ● Oct. 28, 2026

Mikel Arteta may be attempting to rebrand them "finishers" but there's only one phrase in the footballing lexicon to sum up today's focus: super subs.

From BBC ● Oct. 16, 2026

Many think of corporate naming in the context of disasters like Tronc, the notoriously short-lived rebrand of media conglomerate Tribune Publishing, or Reebok’s Incubus, a shoe named for a mythological demon that attacks sleeping women.

From The Wall Street Journal ● Oct. 8, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman

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