At reebok, the company had already begun sourcing goods and services in Asia by the time he began as CEO.
UltraViolet is working to persuade reebok to cut ties with Ross.
But their staged attempt was unsuccessful: reebok security reportedly blocked the protestors from entering the store.
reebok, the athletic shoe company, has made him central to its drive to dominate that lucrative market.
On his first interview, Jevtic showed up in a shiny BMW X5, music blaring, in a white reebok T-shirt and shorts.
For a deep-tissue massage with no frills, find Debra or Laeticia at reebok.
Ross addressed the controversy on Twitter: “Tell reebok that rape is not ok, not ever!”