- to put in a new or different position; shift: to reposition the artwork on the advertising layout.
- to change the image, marketing strategy, etc., of (a product) so as to appeal to a wider or different audience or market: to reposition a diet drink to appeal to teenagers.
- Medicine/Medical, Surgery. to place (an organ or bone) in its original position.
Origin of reposition2
Examples from the Web for repositioning
By then, of course, Clinton will be repositioning herself as a tough-on-Iran realist.Hillary Clinton’s Iran Trap
November 26, 2013
Still, Lee praised the move as a smart one for repositioning the show.
“The repositioning never caught hold,” said Martin Walker, chairman of magazine consulting firm Walker Communications.Newsweek's Hidden Problem
Rebecca Dana, Peter Lauria
August 4, 2010
Lufthansa, the German airline, flew eight empty airplanes from Munich to Frankfurt on a repositioning exercise without trouble.Flying Into the Threat
April 18, 2010
- the act or process of depositing or storing
- surgery the return of a broken or displaced organ, or part to its normal site
- archaic the reinstatement of a person in a post or office
- to place in a new position
- to target (a product or brand) at a new market by changing its image
Word Origin and History for repositioning
1580s, "act of replacing," from Late Latin repositionem (nominative repositio), noun of action from past participle stem of Latin reponere (see repose (v.2)). Meaning "act of laying up in safety" is from 1610s.