Passion could easily be retitled Mad Women, with its sleazy ad biz setting and estrogen overload.
Salinger retooled it, retitled it "Paula," and sold it to Stag, a middlebrow publication for men.
c.1300, "inscription, heading," from Old French title (12c.), and in part from Old English titul, both from Latin titulus "inscription, heading," of unknown origin. Meaning "name of a book, play, etc." first recorded mid-14c. The sense of "name showing a person's rank" is first attested 1580s.
"to furnish with a title," late 14c., from title (n.). Related: Titled; titling.