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running joke

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noun
  1. a joke or humorous allusion used recurrently in a play, film, television skit, etc., for a cumulative comic effect.
  2. a subject, reference, remark, etc., that is a continual source of humor.
Also called running gag.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018