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sales promotion

the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.
Origin of sales promotion
First recorded in 1915-20 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2018.
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Examples from the Web for sales promotion
Historical Examples
  • So it was decided to retain both of the old men and to give the newcomer the title of sales promotion manager.

    Analyzing Character

    Katherine M. H. Blackford and Arthur Newcomb
British Dictionary definitions for sales promotion

sales promotion

activities or techniques intended to create consumer demand for a product or service
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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