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scatter market

Slang definitions & phrases for scatter market

scatter market

noun phrase

: The time that is not sold up front will be sold later in smaller blocks and presumably at higher rates, on the so-called scatter market (1990s+ Television advertising)

The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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