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secret sauce

[see-krit saws] /ˈsi krɪt ˈsɔs/
noun
1.
a secret element, strategy, procedure, etc., that accounts for or increases the chances of success:
The app's secret sauce is its simple interface.
Origin of secret sauce
from a so-called sauce for hamburgers whose ingredients are a closely held secret
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2016.
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