I resisted the then-loud siren song of semiotics at Brown, and studied English instead.
So far, the semiotics out of Copenhagen Chic have split into (melting) poles.
His semiotics is the result of the fundamental pragmatic philosophy he developed.
To people attuned to semiotics, the ad was a powerful visual device.
1620s, "of symptoms, relating to signs of diseases," from Greek semeiotikos "significant," also "observant of signs," adjective form of semeiosis "indication," from semeioun "to signal, to interpret a sign," from semeion "a sign, mark, token," from sema "sign" (see semantic). Its use in psychology dates to 1923. Related: Semiotical (1580s).