service mark

Word Origin

noun

a proprietary term, such as Blue Cross and Blue Shield, American Express, or Planned Parenthood, that is registered with the Patent and Trademark Office.

Abbreviation: SM.

Origin of service mark

1945-1950

1945-50

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2016.
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Historical Examples

Penalty for transgression of any of the above rules (fouls) is allowing the opponent a free hit from his service mark.

Games for the Playground, Home, School and Gymnasium Jessie H. Bancroft

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