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British Dictionary definitions for share of voice

share of voice

noun
  1. the proportion of the total audience or readership commanded by a media group across its full range of publishing and broadcasting activities
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012