signage

American  

[sahy-nij] / ˈsaɪ nɪdʒ /

noun

1. graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.

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signage British  

/ ˈsaɪnɪdʒ /

noun

1. signs collectively, esp street signs or signs giving directions

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Etymology

Origin of signage

sign + -age

Explanation

Signage is a word for a bunch of signs, just like gaggle is a word for a bunch of geese. If someone asks, "Did you see the signage?" they're not asking about one particular sign, because signage refers to more than one sign. This usually refers to commercially oriented signs, like the ones on billboards. Signage is a collective noun, so it stands for more than one thing, even though it doesn't end in an "s." Other collective nouns are luggage and tonnage, which refer to more than one bag and ton, respectfully.

Example Sentences

Cooper noted it was undisputed by the parties in the lawsuit that the new signage was installed so quickly because it had been prepared in advance.

From The Wall Street Journal • May 29, 2026

Crompton said the cafe had "clear signage" requesting that no photographs or filming take place involving trainees.

From BBC • May 22, 2026

Raising tsunami awareness should go beyond evacuation mapping: safety drills such as evacuation exercises, particularly in schools or gradually introducing public warning signage; contribute to encouraging responsible behavior.

From Science Daily • May 21, 2026

It requires custodians at more than 400 sites to review signage, videos and even books and souvenirs, then report back to headquarters.

From Barron's • May 17, 2026

Instead of the franchised blandness of American cities, Alexandria is a city of mom-and-pop stores, all with signage screaming for attention, their wares encroaching on the streets.

From "Circumference" by Nicholas Nicastro