Shortly thereafter, Ohanian founded Breadpig, a site that assists creators with crowdfunding, sponsorships, and business strategy.
As the economy falters, costs of competition rise and sponsorships dwindle.
It was the introduction of television that brought in the money and sponsorships.
1650s, from Late Latin sponsor "sponsor in baptism," in Latin "a surety, guarantee," from sponsus, past participle of spondere "give assurance, promise solemnly" (see spondee). Sense of "person who pays for a radio (or, after 1947, TV) program" is first recorded 1931. The verb is attested from 1884, "to favor or support;" commercial broadcasting sense is from 1931.