• synonyms

sticker price

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  1. the dealer's full asking price of a new automobile as shown on a sticker attached to it and accompanied by an itemized list of the cost of its basic and optional equipment and other charges.
  2. the retailer's full asking price of various other manufactured consumer items; list price.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018