sustaining program

noun

1. a radio or television program without a commercial sponsor.

sustaining program

noun

1. a television or radio programme promoted by the broadcasting network or station itself and not by a commercial sponsor

Word History and Origins

Origin of sustaining program¹

An Americanism dating back to 1930–35

Example Sentences

The goal is to create a self-sustaining program that is implemented by the vendors themselves.

From The Daily Beast