table stake

noun

, Poker.

1. a stake that a player places on the table at the beginning of a game that may not be changed once the deal begins.
2. table stakes, the limiting of a bet to the amount remaining in a player's table stake during a game.

Example Sentences

It’s no surprise, then, that finding credible, trusted partners in the identity space is table stakes for advertisers.

From Digiday

Giving subscribers a personalized experience is becoming table stakes for driving engagement.

From Digiday

Both versions offer cash-back rewards and no-fee ATM access—services that are becoming table stakes for most challenger banks.

From Fortune

For businesses in highly competitive sectors where having quality content is table stakes, improving your user experience ahead of the update may provide you with an advantage in the rankings.

From Search Engine Land

Experience covering search and performance marketing for a media organization or content marketing department is table stakes.

From Search Engine Land