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90s Slang You Should Know


[test-mahr-kit] /ˈtɛstˌmɑr kɪt/
verb (used with object)
to offer (a new product) for sale, usually in a limited area, in order to ascertain and evaluate consumer response.
Origin of test-market
First recorded in 1950-55 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2017.
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British Dictionary definitions for test marketing

test marketing

the use of a representative segment of a total market for experimental purposes, as to test a new product about to be launched or a price change
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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