touting

[ tou-ting ]

noun

the act of vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way: The avid touting of any new technology should be greeted with a healthy dose of critical skepticism.
Stock Exchange. the fraudulent act of promoting an investment while secretly receiving remuneration for doing so: The average investor who buys a heavily touted stock and sells it two days after the touting ends will lose close to 5.5%.

adjective

vigorously and boastfully describing, advertising, or promoting something or someone, especially in a persistent or annoying way: Upon arrival the first thing we had to negotiate was the hordes of touting taxi drivers at the station.
Stock Exchange. engaging in the fraudulent practice of promoting an investment while secretly receiving remuneration for doing so: Many an investor has been lured into buying stock by a touting celebrity with a rags-to-riches story.

Origin of touting

First recorded in 1970–75; tout + -ing¹ for the noun senses; tout + -ing² for the adjective senses

For weeks leading up to the election, Hagan ran television commercials touting her opposition to “amnesty” for “illegal aliens.”
Latinos Aren’t a ‘Cheap Date’ for Democrats Anymore | Ruben Navarrette Jr. | November 11, 2014 | THE DAILY BEAST
The pro-gun advocacy group is putting out online ads in Arkansas touting its support of Rep. Tom Cotton, the GOP Senate candidate.
A Tom Cotton Ad on Grindr? | Ben Jacobs | October 29, 2014 | THE DAILY BEAST
If there is one precious commodity for America, it is our touting of the First Amendment.
Ferguson Shows a Nation at War With Itself | Roland S. Martin | August 16, 2014 | THE DAILY BEAST
In 2008, McConnell ran ads touting the billions of dollars of pork he had brought home to Kentucky over the years.
Libertarianism 3.0: Koch And A Smile | Nick Gillespie | May 30, 2014 | THE DAILY BEAST
Science shows the low-fat diet to be BS, and yet the American Heart Association keeps touting it as the ‘heart healthy’ choice.
The Heart Association’s Junk Science Diet | Dr. Barbara H. Roberts | May 22, 2014 | THE DAILY BEAST

I never had the least doubt that the shabby man who stood touting for custom outside that caravan was Cyrus Verd.
Here and Hereafter | Barry Pain
Means I'm rich, that I can have my own ponies if I want to, 'stead of touting somebody else's old dogs.
The Killer | Stewart Edward White
Besant supposes that Tothill Street took its name from watermen touting there for fares.
Archaic England | Harold Bayley
Under the impression that Jeckie had come touting for custom, he received her grumpishly, and eyed her with anything but favour.
The Root of All Evil | J. S. Fletcher
Occasionally, I suffered a little from their pouting and touting; but, in the main, I was happy enough between them.
Three Courses and a Dessert | Anonymous

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