- (of a character or object from a movie, TV show, etc.) potentially marketable as a toy: a toyetic superhero.
- (of movies or other forms of mass entertainment) having merchandising potential: toyetic comic books.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018
- (of a film or television programme) having the potential to generate consumer interest in associated merchandise, such as toys, computer games, etc