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undersell

[uhn-der-sel]
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verb (used with object), un·der·sold, un·der·sell·ing.
  1. to sell more cheaply than.
  2. to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
  3. to sell for less than the actual value.
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Origin of undersell

First recorded in 1615–25; under- + sell1
Related formsun·der·sell·er, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

Examples from the Web for undersold

Historical Examples

  • Then they undersold John one-half, and he said times were scarce.

    Little Journeys to the Homes of the Great Philosophers, Volume 8

    Elbert Hubbard

  • The French have undersold our cloths, and spoiled our markets in the Levant.

  • The caitiff who had undersold them was in the village at that moment!

    The Woodlands Orchids

    Frederick Boyle

  • They had been undersold, in the same line of goods, with quite a large customer.

    Hope Mills

    Amanda M. Douglas

  • The copers were undersold, and they found it best to take themselves off.


British Dictionary definitions for undersold

undersell

verb -sells, -selling or -sold
  1. to sell for less than the usual or expected price
  2. (tr) to sell at a price lower than that of (another seller)
  3. (tr) to advertise (merchandise) with moderation or restraint
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Derived Formsunderseller, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012