It's the "House that Jack built," only I will change the verbage a little.
variant of verbiage (q.v.).
1721, from French verbiage "wordiness" (17c.), from Middle French verbier "to chatter," from Old French verbe "word," from Latin verbum "word" (see verb).
spelling, jargon /ver'b*j/ A deliberate misspelling and mispronunciation of verbiage that assimilates it to the word "garbage". Compare content-free. More pejorative than "verbiage". (1996-12-13)