The Boehner watchword upon his election as speaker was unusual for Washington: “Humble.”
(The term “captology” is acronymically derived from their watchword: Computers As Persuasive Technology).
Elimination is your watchword, whether chucking 20th century memorabilia or relationships hinged on reminiscence.
Especially after the oil crisis, “the watchword was reasonableness.”
Rather, it seems as though “crony capitalism” is the watchword for this administration.
The stability of credit becomes the watchword of high finance.
The "Wilmot proviso" was for some years the watchword of the anti-extensionists.
Education is the watchword of the hour among Protestants, but never among Catholics.
Excuse me, your Excellency, but you ought to have given me the watchword beforehand.
I had adopted a watchword that sustained me, and encouraged me in my hours of trial: 'All for the crown!'