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word of mouth, by

Orally, by one person telling another, as in They don't advertise; they get all their customers by word of mouth. [ Mid-1500s ]
The American HeritageĀ® Idioms Dictionary
Copyright Ā© 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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