Click on the image to see someone's YouTube clip of the piece.
YouTube is already part of their mainstream culture, rather than being this second tier of media.
Since the video was uploaded to YouTube on Monday, it has racked up more than 800,000 views.
The typical music video you find on YouTube is colloquially called “YouTube Poop” for a reason.
The ad became a YouTube sensation and was immediately derided by political commentators as sleazy and desperate.
The book is remarkably good given that America already watched the whole thing play out on YouTube.
"At NBC, we couldn't be on YouTube or this site or that site," says this source.
Judging from this YouTube clip, its unlikely to trouble the upper reaches of the charts.
The first video got more than 230,000 page views on YouTube, but the two say they get about a dollar per 1,000 views.
Google rolled out a massive overhaul of YouTube today, with a cleaner look and an emphasis on channels.