Where does GGG come from?
Journalist and LGBT activist Dan Savage coined the term GGG over the course of writing “Savage Love,” his widely read relationship and sex advice column for alternative Seattle-based newspaper The Stranger. Because the popularity of the column has led to it being syndicated in a number of other major media outlets, awareness of the term became widespread and popular across the nation. GGG is usually used to describe people who may not necessarily describe themselves as “kinky,” but are open to trying new things in bed beyond their comfort zone.
Many readers interpret “game for anything” as a suggestion to be truly willing to do anything their partner desires, but Savage has been keen to remind readers of the “within reason” part of the acronym’s meaning, particularly when it comes to vomit, extreme BDSM, emotional or humiliating roleplay, etc., which Savage claims fall under his category of FTF, or “fetish too far.”
Savage has been writing his column since 1991, though he didn’t start using GGG until around 2004. In a Savage Love column from January 2004, he discusses how his readers misinterpreted his call for people to be "good, giving, and game." He writes: “While I think people should be GGG in the sack, I didn't say ‘game for anything.’"
The term has sparked inspiration in many forms, from the “GGG Cocktail” recipe (a gin ginger gimlet) from the media company GOOD to a “How GGG Are You?” quiz on the dating site OKCupid. The quiz includes questions based on various sexual scenarios and how the test-taker would react to a significant other bringing up topics such as bondage, whips, pornography, gender-swapping, and food play.
Who uses GGG?
In conversation and in writing, the term GGG is generally used as an adjective.
So Dan Savage may be right – there are benefits to being GGG.
Amy Muise, Ph. D, “Are You GGG?” Psychology Today (August 31, 2012)
Five years ago, sex columnist Dan Savage suggested that, when it comes to sex, we should all aim to be GGG...
Debby Herbineck, “Science proves it: Dan Savage is right,” Salon (September 11, 2012)
According to radio host and sex columnist Dan Savage, you’re a good sexual partner if you’re GGG — good, giving, and game. That is to say, good in bed, giving of equal time and pleasure, and game for anything, within reason. To me, Nick represents these things — he places a value on sex, especially in a relationship, and he seems to be down for whatever.
Lindsay Denninger, “Did Nick Have Sex In The Fantasy Suites? This 'Bachelor' Tradition Is Still None Of Our Business,” Bustle (February 20, 2017)