Where does MCM come from?
Man Crush Monday, often abbreviated MCM, emerged on Twitter in mid 2009. Early on, context suggests that the phrase was mostly used by men tweeting about the men that they admire, or have a man crush on. A man crush generally describes a strong feeling of admiration, and is generally regarded as being non-romantic and nonsexual.
When Instagram added hashtags in 2011, #ManCrushMonday was one of the many that users adopted. By April 2017, there were over four million posts tagged #ManCrushMonday on the website. The term began to gain popularity in 2013, according to Google Trends, at the same time as its sister phrase, Woman Crush Wednesday, picked up steam.
As the trend spread, Man Crush Monday metamorphosed from an opportunity for men to post their man crushes to an occasion for anyone, regardless of gender, to talk about men they found attractive or appealing in some way. For instance, the daytime television show The Real has a segment called Man Crush Monday, which mostly features women discussing their favorite male celebrities. There’s even a website, Mancrushes.com, which bills itself as the “official home for Man Crush Monday,” providing a comprehensive database and ranking of the “most man-crushed upon” men. The site provides the same information for Woman Crush Wednesday.
Who uses MCM?
On social media, Man Crush Monday is often used as the hashtag #ManCrushMonday or, in abbreviated form, #MCM. While many posts emphasize physical appearance or fashion styles, some Man Crush Mondays emphasize character, accomplishments, and personality, with #ManCrushMonday tagging popular scientists like Bill Nye and Neil deGrasse Tyson. Many media outlets also use Man Crush Monday as headlines or recurring features on their sites to highlight variously noteworthy men. One’s man crush can also be fictional (Homer Simpson) or historical (Napoleon). Many people will also use Man Crush Monday more personally to refer to one’s husband or a guy they like at school.
A related concept, as noted, is Woman Crush Wednesday, which debuted on Twitter in 2010. Like Man Crush Monday, Woman Crush Wednesday is dedicated to women that the poster finds admirable or attractive. Woman Crush Wednesday experienced a similar development to Man Crush Monday, with the first few references to it made by women talking about their woman crushes or girl crushes.
Man Crush Monday can refer, not just to the occasion or to the hashtag, but also to the crush himself. For instance, you could say “I heard Aldis Hodge was your Man Crush Monday” or “I just got to meet my #mcm!”
“your man crush monday puts ketchup on his mac & cheese”
randy gorton @tricegortonn Twitter (April 25, 2017)
“Aaannnddd.....tango dip!!! Lol taking a quick break from the 20 day cosplay challenge spam to bring you this #mcm @noxdmartinez is an awesome deadpool and you'll love his page so go check it out! #mancrushmonday”
Valda And Panthera Cosplay panthera_cosplay Instagram (April 24, 2017)
“Tyrese Gibson was once the man crush Monday for women across the planet but these days the singer/actor is living a quiet life off the market.”
“Tyrese Secret Wife Samantha Lee Is Of Jamaican Descent #Fact,” DanceHall HipHop (April 3, 2017)