Where does Ash Ketchum come from?
Pokémon is an anime series, based on a video game, which follows the journey of a young boy as he hunts down monsters and tames them in his quest to become the greatest monster trainer in the world. The young boy’s name is Ash Ketchum.
Or, at least, it is in English-language versions. In the original Japanese, his name was Satoshi, after the creator of Pokémon, Satoshi Tajiri. He based Ash/Satoshi on his childhood self; his early fascination with catching bugs inspired the premise of Pokémon.
When it was announced in 1998 that the Pokémon anime would be dubbed into English, the studio made the decision to translate his name into something that sounded more American. They picked Ketchum based on the motto of the Pokémon franchise, “Gotta catch ‘em all.” Ash is an Anglicized form of Satoshi. The popularity of the Pokémon anime has made Ash Ketchum a recognizable figure and name, further boosted with the release of Nintendo’s Pokémon GO mobile game in 2016.
Who uses Ash Ketchum?
One notable feature about Ash Ketchum is that, despite being the protagonist of an anime that’s run for more than ten years, he never seems to age. He was about ten in the first season of the Pokémon anime, and continues to look ten in media produced by the franchise today. This perpetual youthfulness has given rise to the term Ash Ketchum syndrome, which describes characters who never seem to get older no matter how long their series goes on.
Ash Ketchum also wears a baseball cap that he turns backwards when he’s focusing. If something’s “like Ash Ketchum turning his hat backwards,” it means a character has shown an outward sign of their intense concentration or determination—and that something exciting is about to happen. By comparison, the character Violet in Lemony Snicket’s A Series of Unfortunate Events ties her hair up with a ribbon when she needs to think up new inventions. So, when Violet puts her hair up, it’s like Ash Ketchum turning his hat backwards.
“In Magi having your hair loose is the equivalent of Ash Ketchum turning his hat backwards.You know something is about to go down when those locks are a-flyin'.”
beamthechao Tumblr (March 10, 2015)
“Can you imagine how disappointing it would be if Fulcrum was revealed to be Ahsoka, but she suffered Ash Ketchum syndrome and never aged a day?”
Kentoa Theforce (March 2, 2015)
“In such a climate, it becomes almost impossible to imagine a girl hero, alone or with other girlfriends, who would carry the collective imagination of all children like an Ash Ketchum or Harry Potter.”
Lyn Mikel Brown, Girlfighting: Betrayal and Rejection among Girls (2003)